Market Analysis

We provide inside information from European TSO's and Power Companies

Our experts work or have worked with all major European Transmission System Operators. Therefore we can provide international companies / suppliers of major electrical components for electricity grids with the right  market intelligence about upcoming projects, major challenges, market sizing and future trends.  We speak the local language and can reach any decision maker within a day.  
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Long term mutual beneficial business relationships

Developing a new international market does not happen overnight. We draw up realistic scenario's and expectations. Sales forecasting is generally more like an art instead of a science. Most of our clients work with us for years, it takes patience and a lot of communication to sell your product or service into a new regional market.  
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Efficient market access

Local knowledge is always up to date.

Access to markets 

Analyse your potential clients

Which potential clients shall be targeted first? The amount of potential clients is large, where to starts. The largest accounts look promissing but are in many cases more complicated to access. What kind of model do you need? How to develop some "quick wins" to gain momentum? Which marketing and media channels to use to target your potential clients?

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Plan an execution strategy

Once the market has been analyses a plan has to be made on where and how to start. Your brand name has to be introduced to teh market. Do your marketing materials fit the european market. Where to start nad which client engagement model do you choose? Face to face contact is essential and it certainly helps if your sales executives speak the language of the client. We speak Dutch, English, German and French.

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Execution stage

Once a plan has been created the execution stage starts. We can execute this strategy on our own but prefer a close interaction with our clients in order to manage expectations well and give continuous feedback. Penetrating a new market takes time, generally two to three years are needed to secure some ongoing business from your new clients. Patience and persistance are keywords.

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